After a SaaS pricing change, companies often face a tough choice: accept a...

https://penelopessmartdigests.talesignal.com/posts/how-can-revenue-go-up-if-conversions-go-down-unpacking-the-revenue-lift-puzzle

After a SaaS pricing change, companies often face a tough choice: accept a conversion drop or aim for a revenue lift. One study showed a 31% fall in conversions but a 22% increase in revenue