Conversational search engines pull from deep archives, often resurfacing...

https://seo.edu.rs/blog/financial-advisor-reputation-how-to-handle-outdated-forum-posts-in-the-age-of-ai-10949

Conversational search engines pull from deep archives, often resurfacing negative stories you thought were buried years ago. To manage your reputation today, you must pivot from simple suppression to active narrative shaping