Get more from a Google Ads agency: agree on shared goals, check tracking before...

https://trevorscoolop-eds.publishlane.com/posts/what-should-i-do-if-my-agency-report-has-40-metrics-and-no-point

Get more from a Google Ads agency: agree on shared goals, check tracking before spend, and judge leads by quality, not volume. Test ads, pages, and keywords with a plan, review results as one team, then use what you learn to choose the next change.