How Single-Use Codes Fix Fragile Online-to-Offline Tracking: A Plain-English Guide

https://xn--se-wra.com/blog/replace-rigid-coupon-engines-a-step-by-step-guide-for-technical-decision-makers-at-retail-10428

Why Marketers Can't Reliably Tie Mobile Ads to In-Store Sales You run a campaign that drives foot traffic from mobile ads. The dashboard says you got 12,000 visits and 1,200 conversions. The store manager says sales didn’t budge