Look, half the agencies out there are just slapping "AI" on their slide decks...

https://wiki-aero.win/index.php/VooDoo_GEO_Services_in_Ireland:_A_Reality_Check_on_the_%22Generative_Engine_Optimization%22_Hype

Look, half the agencies out there are just slapping "AI" on their slide decks to justify higher retainers. Most of it is fluff. But I tracked down the ones actually moving the needle in Europe this year