Modern search behavior shifts rapidly. Users now rely on Perplexity and Google...

https://travissinsightfulthoughtss.theglensecret.com/how-long-does-it-take-to-build-entity-authority-in-the-knowledge-graph

Modern search behavior shifts rapidly. Users now rely on Perplexity and Google AI Overviews to find information instantly. This shift forces a move away from traditional traffic metrics toward zero-click dominance