Procurement teams now scout vendors long before the first sales call. They...

https://www.tool-bookmarks.win/your-digital-footprint-is-often-the-silent-decider-in-a-b2b-deal-if-prospects

Procurement teams now scout vendors long before the first sales call. They treat G2 reviews and LinkedIn presence as early vetting signals to flag potential risks. If you lack social proof, you look like a gamble to a risk-averse buyer