Rank tracking is dead. We used to obsess over position one, but AI Overviews...

https://www.pawn-bookmarks.win/traditional-rank-tracking-is-failing-because-ai-overviews-are-causing-a-30-ctr

Rank tracking is dead. We used to obsess over position one, but AI Overviews changed the game. European sites now face a 30% CTR drop due to zero-click results. You cannot rely on static monthly reports