Set shared goals with your Google Ads agency before campaigns start. Make sure...

https://zulu-wiki.win/index.php/How_Do_Agencies_Decide_Budget_Allocation_Across_Campaigns%3F

Set shared goals with your Google Ads agency before campaigns start. Make sure tracking works before you spend, and agree on what counts as a good lead. Review lead quality together, then test one change at a time so you can see what improves results.