Waiting for an app to load is a failure. Users demand personalization that...

https://gregorywads092.lowescouponn.com/the-in-between-economy-designing-for-the-micro-moment

Waiting for an app to load is a failure. Users demand personalization that learns their taste instantly. When they pay, mobile payments must be one tap. If you add friction, they will leave. Convenience isn't a bonus anymore