We are wired to crave a gamble, and the modern web has turned that into a...

https://www.4shared.com/office/scI_Pge-ku/pdf-88220-29730.html

We are wired to crave a gamble, and the modern web has turned that into a science. Platforms use structured uncertainty and rapid feedback loops to lock us in. Understanding these mechanics is the only way to beat the attention economy at its own game.