We used to be patient, but those days are gone. Today, if an app makes me log...

https://www.scribd.com/document/1051753410/Why-Milestone-Rewards-Actually-Work-And-Why-Most-Apps-Fail-Them-233966

We used to be patient, but those days are gone. Today, if an app makes me log in twice or fumbles a payment, I’m out. Consumers now expect life to happen in a few taps