Why do some discontinued Rolex models trade well above their original retail...

https://messiahsinterestingthoughts.cloudhinter.com/posts/daytona-ceramic-bezel-116500ln-why-it-stays-above-retail-even-after-discontinuation

Why do some discontinued Rolex models trade well above their original retail prices? Take the Kermit 16610LV and the Hulk 116610LV. Both have cult followings thanks to their unique dials and limited production runs