Why Marketers Still Treat TikTok Like a Trend, Not a Search Engine

https://www.bookmarks4all.win/1-exactly-right-about-the-34-ctr-drop-on-branded-terms-we-re-seeing-this-with-our-clients-too-especially-on-mobile-curious-if-you-ve-tested-different-ad-copy-or-landing-pages-to-combat-this-we-found-small-tweaks-in-ctas-sometimes-help-recapture-attention

Short answer: because they grew up thinking search equals Google. That assumption cost brands visibility in 2023, 2024, and it's costing more in 2026