You’ve probably noticed canned RTD cocktails like vodka sodas and espresso...

https://telegra.ph/What-is-Premiumization-in-Canned-Cocktails-and-Why-Does-It-Matter-07-08

You’ve probably noticed canned RTD cocktails like vodka sodas and espresso martinis popping up right alongside craft beer on store shelves. This isn’t random – it’s about giving you easy-grab options for hangouts like tailgates or backyard BBQs