Your brand’s first impression now happens before a user even visits your site....

https://yenkee-wiki.win/index.php/How_a_%22Technically_Accurate%22_Source_Can_Still_Fuel_the_Wrong_Takeaway

Your brand’s first impression now happens before a user even visits your site. In 2026, AI search summaries curate your reputation, often pulling from conflicting bios and outdated listings